In 1976, H.E. Sultan Bin Rashed Al Dhaheri and Mr. Maher Nasser, founded Sultan Bin Rashed industrial group “SABER” by the establishment of its first factory, Giffin Traffiks L.L.C in Abu Dhabi and brought to fruition a vision of delivering total signage solutions for the developing Emirate of Abu Dhabi.

The partnership of the two founders extended further by the creation of several more companies and acquiring others to form the SABER Investments Company L.L.C of today.

From its humble beginnings, the Group started its journey from a small traffic sign manufacturer to a leading UAE industrial conglomerate of several companies working in synergy to promote all aspects of Way Finding Signage Solutions, Airports and Airfields Solutions, Infrastructure Solutions (Defense, Security and Logistics), Environmental Solutions (Road Marking Paint, Powder Coating), Road Safety Solutions (Crash Cushions, Raptor and Wire Rope, TMAs, Guardrails and End Terminals), Intelligent Traffic Solutions (VMS, ANPR, Parking Management and Guidance, RWIS, Traffic Counting, OHVD, Wireless Sensors, IP Cameras, Intelligent Lighting ‘LED’ Solutions), Automated ‘Intelligent’ Building Solutions and Solar-Hybrid Technology Solutions (Integrated for Military Applications, Traffic Subsystems and Residential Complexes).

As a committed member of the International Roads Federation (IRF) and ITS America in Washington DC, U.S.A; with over 40 years of GCC Experience, SABER Investment Company L.L.C is capable of providing full turn-key solutions in all its applications and services, giving its clients, the major stakeholders and government entities within GCC the advantage of dealing with a superior local, professional and certified engineering, technology and contracting establishment.

SABER Investment Company L.L.C takes pride in its product quality, service excellence, talented workforce, years of in-depth experience and innovative solutions in the industries of construction, contracting, manufacturing, digital technology, connected infrastructure and system-integration. Today, SABER Investment Company L.L.C counts more than 2,350 employees including over 250 Engineers and support staff in many locations across the UAE. The Group also holds strategic partnerships with companies in the USA, UK, Europe and South America that are world leaders in bringing to fruition disruptive innovation by partnering with SABER to bring local specialization, deployment and commissioning.