OUR STORY

" We succeed by seizing existing and emerging market opportunities
through effective and reliable solutions. "
" Invest in people; people drive ideas, innovation, success & define the
companies they represent. "
In 1976, HE. Sultan Bin Rashed Al Dhaheri and Mr. Maher Nasser, founded Sultan Bin Rashed industrial group "SABER" by the establishment of its first factory, Giffin Traffics LL.C. in Abu Dhabi and brought to fruition a vision of delivering total signage solutions for the developing Emirate of Abu Dhabi. The partnership of the two founders extended further by the creation of additional companies and acquiring others to form the SABER of today. Our portfolio includes advanced manufacturing, contracting and maintenance, smart cities integration, and venture capital investments. Our Advanced Manufacturing platform ecosystem delivers our industrial strength in metal and steel fabrication, robotics, industry 4.0, thermoplastic and thermosetting paints, surface treatment and coating, precision, and build-to-print manufacturing
In contracting, we are specialists in the fields of roads, infrastructure, urban traffic development, and landmarks beautification. Furthermore, we possess the in-depth experience to maintain and enhance key assets in Abu Dhabi and Dubai. These key assets include airfields, runways, rural roads, highway networks, and critical security infrastructure. We are innovators bringing connected and sustainable technologies to smart cities, including the successful deployment of integrated customized technologies, transformed connected infrastructure, renewable energy solutions, digital innovation, and unmanned security and surveillance systems. We are visionary entrepreneurs expanding the valuation of our assets through technology investments and JV partnerships with renowned international companies. We take pride in our product quality, service excellence, and talented workforce.